Manchester United and Atlético de Madrid were coming to Stockholm, but there was almost nothing to build a campaign from.
With no stadium access, no players to photograph and very little footage, we had to create the material ourselves. Using AI, we brought the idea to life through an aerial approach over Stockholm, Strawberry Arena glowing red, a match ball turning in the dark and the final crest reveal.
Each frame began with a prompt, then went through the same editing, grading and finishing process as any other production.
