Based in:

Stockholm, SWE

Based in:

Stockholm, SWE

Launch offer for the 2027 season, open to five new tours

For promoters, artist managers and tour marketing teams.

For promoters, artist managers and tour marketing teams.

Sell out every city on the tour.
Any city under 40% pays no fee.

Sell out every city on the tour.
Any city under 40% pays no fee.

Adsome helps promoters and artists sell more tickets.
We take your posters, photos and video clips your tour already has and edit them into ads for every city and date. Then we run a separate Facebook, Instagram and Google campaign for each city, all the way to show night.

For tours with 3 or more cities. If we are a fit, we will reach out.

Aerial view of a sold-out outdoor concert by the sea, stage and packed crowd
Aerial view of a sold-out outdoor concert by the sea, stage and packed crowd

The seats

An empty seat on show night can never be sold again.

An empty seat on show night can never be sold again.

When the doors close, every unsold seat is gone for good. Adsome sells more of the seats you already have, with no bigger venue and no extra dates.

900 seats, three stops

2700 tickets to sell

Venue, crew and artist fee

paid either way

900 seats left empty

lost for good

The venue is booked. The crew is booked. Every extra ticket you sell turns costs you already have into profit.

How it works

Adsome turns the material you already have into ads that sell tickets.

Adsome turns the material you already have into ads that sell tickets.

1

1

We edit the ads

Your posters, press photos and live clips become video and image ads, with a version for every city and date.

2

2

We run one campaign per city

Facebook, Instagram and Google, with a budget for each city. When a city sells out, its money moves to the cities that still have seats.

3

3

We count the tickets

We follow sales in your own ticket system, city by city. That count decides our fee.

Most agencies get paid to run ads.

Most agencies get paid to run ads.

We get paid when your cities sell.

We get paid when your cities sell.

The guarantee

Try the guarantee on one of your cities.

Try the guarantee on one of your cities.

Set the venue, the ticket price and your ad budget. Then drag the last slider. Below 40% of the seats, our fee drops to zero. At 90% or more, it goes up by half.

Seats in the venue900
2006,000
Average ticket price$70
$30$150
Ad budget for this city$1,000
$1,000$10,000
Tickets sold by show night630
0900

Drag the last slider below 360 and watch the fee drop to zero.

Tell us about the tour
Our fee for this city
$850

That is the price of 13 tickets, out of 630 sold.

Ticket sales in this city$44,100
Your ad budget, paid to Meta and Google−$1,000
Our fee−$850
Left after ads and our fee$42,250
Ticket sales for every $1 you spent$23.84

A worked example. Ticket sales are before venue, crew and artist costs. Tickets are counted in your own ticket system on show day.

The price

One fee per city, set by the size of the venue.

One fee per city, set by the size of the venue.

Price per city
Up to 900 seats$850
900 to 1,500 seats$1,290
Over 1,500 seats$1,650

Editing, ads and ticket tracking are included.

You pay the ad budget yourself, straight to Meta and Google.

The guarantee

Every city is on the line for us.

Under 40% of the seats soldno fee
40% to 89% soldnormal fee
90% or more soldfee plus 50%

We set the floor low on purpose. It has to hold on a hard night, not show what our tours usually do.

Launch offer. The guarantee and these prices are open to the first five new tours we sign for the 2027 season. After that, the price list goes up.

Who we work with

Three kinds of teams book us.

Three kinds of teams book us.

Tour promoters

You see which cities sell and which need help, and the ad money follows the tickets.

Artist managers

The ads keep the tour’s look and the artist’s voice. You approve each one before it runs.

Marketing teams

You keep the plan and the brand. We edit the ads and run them in your own ad account.

Sold out

Rooms our ads helped fill, from theatres to arenas.

Rooms our ads helped fill, from theatres to arenas.

Every photo is from a tour we ran the ads for.

A band on stage with arms raised in front of a full arena
A singer seen from behind, facing a huge crowd, with a camera operator filming
Filming performers backstage before a show
A packed theatre seen past a camera monitor during the show
A singer on a big outdoor stage with screens and a large crowd
Performers seen from behind, facing a full theatre

From a promoter

Promoters judge us by the ticket count. So do we.

Promoters judge us by the ticket count. So do we.

ON WORKING WITH US

“A seamless and effective collaboration from start to finish. Adsome is ahead of the curve in content and advertising.”

“A seamless and effective collaboration from start to finish. Adsome is ahead of the curve in content and advertising.”

J

Johan Svensson

CEO, Nöjespartner

Next step

Tell us about the tour.

Tell us about the tour.

We look at your cities, venues and on-sale dates.

We show where the ad money should go first.

You see our fee and the guarantee for each city.

Seven questions. If we are a fit, we will reach out.

Seven questions. If we are a fit, we will reach out.

Questions

What promoters ask before a tour starts.

What promoters ask before a tour starts.

About the guarantee, the price, tracking and who we work with.

What counts as a sellable seat?

What counts as a sellable seat?

What does the guarantee cover?

What does the guarantee cover?

What does it cost?

What does it cost?

How much ad budget do we need?

How much ad budget do we need?

How early should we start?

How early should we start?

Can you take a tour that is already on sale?

Can you take a tour that is already on sale?

Results

Three tours. Every show sold out.

Three tours. Every show sold out.

Results from real campaigns

Four categories. One and the same model.

Ad spend, total
SEK744,655
Sales from the ads, total
SEK6,875,257
Return, client average
9×
CategorySpent on adsSales from the adsTicket sales for every $1 in ads
SEK493,774SEK5,057,53310×
SEK176,622SEK1,463,2598×
SEK74,259SEK354,4655×

Sales means what customers paid, tracked in the clients' own Meta accounts. It is revenue, not profit.

From the promoters' Meta accounts, Facebook and Instagram only. SEK converted at 9.40 per US dollar. Tours kept anonymous on purpose.

$79,200

$79,200

spent on ads across three tours

$731,400

$731,400

in ticket sales, tracked in Meta

$9.23

$9.23

back in tickets for every $1 in ads