Alecta Pension ITP1
Branding
Overview
Sweden's biggest pension company wanted to activate a younger professional audience regarding their ITP1 pension solution. Instead of starting with numbers, we began with a life. A young professional who dreams of pottery. The idea was simple. Your pension is not a chart. It is the freedom to keep shaping what you love.
Approach
We engineered an intimate, narrative-driven film, using an interactive narrator to build immediate engagement and clearly demonstrate that ITP1 secures future freedom.
The goal was a warm portrait with a light, documentary feel.
Results
Viewers stayed for the person and left with the point. Positive comments about tone and authenticity. Strong watch time across cuts. Alecta’s message lands softly. ITP1 generated a high level of relatability and brand capital among the target demographic,.
