Livetec
Branding
Overview
While Adsome was on location capturing the massive Anders Wiklöf event for national press, our production quality caught the eye of the event's technical backbone: LiveTec. Impressed by the cinematic feed we were delivering to newspapers in real-time, LiveTec requested a brand film of their own. The challenge? We had captured the artists, and we lacked specific footage of their crew and technical setups.
Approach
Instead of a costly reshoot, we had to be resourceful and utilize AI. We repurposed our existing high-quality concert footage to demonstrate the scale of LiveTec's delivery. To bridge the gap in missing specific "behind-the-scenes" visuals, we utilized AI-enhanced editing and restructured the narrative. We turned general concert footage into a targeted B2B narrative that tells the story about LiveTec’s reliability and technical scale.
Results
LiveTec received a fast-paced, cinematic sales video without paying for a single extra hour of filming. The film is now used to secure new B2B contracts. This proves that with smart editing and AI, existing video assets can be turned into new revenue streams.
