
Kayakstore
E-commerce

Overview
Kayakstore is a leading Nordic retailer for kayaks and outdoor gear with a strong online store and physical locations. The goal was simple. Turn attention into sales and build loyalty that lasts through the season.
Approach
Strategy: One clear sales goal, tests, weekly keep or cut
Creative: Product films, social cutdowns, and on-water lifestyle visuals
Distribution: Meta and search campaigns tuned to season, region, and intent
Results
Clear hooks, clean pacing, real sales. 2 942 627 SEK in revenue from 130 681 SEK in ad budget. 22x in ROAS and conversion climbing as new variants went live.

Client Review
"Adsome helped us shape strategy and social content that drove real growth. A key partner for brand and sales"

Felix Frey
,
Founder & CEO




