Kayakstore
E-commerce
Overview
Kayakstore is a leading Nordic retailer for kayaks and outdoor gear with a strong online store and physical locations. The goal was simple. Turn attention into sales and build loyalty that lasts through the season.
Approach
Strategy: One clear sales goal, tests, weekly keep or cut
Creative: Product films, social cutdowns, and on-water lifestyle visuals
Distribution: Meta and search campaigns tuned to season, region, and intent
Results
Clear hooks, clean pacing, real sales. 2 942 627 SEK in revenue from 130 681 SEK in ad budget. 22x in ROAS and conversion climbing as new variants went live.
Client Review
