Smokie
The Legacy Tour
Overview
Smokie is a legendary rock band with fans across generations. Smokie asked for one thing. A digital engine that respects the band’s history and that can fill every seat in the arenas. The audience was wide. Longtime fans and curious first timers. We manage all the content creation and paid advertising for the gents.
Approach
The band’s legacy gave us emotion to work with. Our job was to turn that emotion into action. We produced short video and photo assets that felt true to Smokie, opened strong in the first seconds, and carried a consistent look in every format. Meta campaigns moved in steps. Prospecting brought new fans in. Retargeting helped hesitating buyers finish.
Results
Every arena sold out, around 7 000 tickets across the tour. The paid advertising produced a return of 8.28x in ROAS across all cities, 1 463 259 SEK in ticket sales from 176 622 SEK in advertising. The feed stayed warm and clicks stayed cheap. A clear balance of story and performance marketing turned attention into sales.
