Alecta Pension ITP2
Branding
Overview
Alecta is Sweden’s largest pension company. For ITP2 they wanted more than attention. They wanted trust, relevance, and a film that helps people feel what a pension makes possible. We chose a gardener and the message was simple. A pension is not a finish line. It's room to keep doing what gives life meaning.
Approach
We crafted a warm, character-driven portrait of a retiree whose established passion (gardening) is fully enabled by her secured pension. A brand of Alecta's stature demands uncompromising quality, so we leveraged our full-service production capacity.
Results
Viewers stayed for the person and left with the point. Positive comments about tone and authenticity. Strong watch time across cuts. Alecta’s message lands softly. ITP1 generated a high level of relatability and brand capital among the target demographic,.
