Fathom AI Notetaker
Customer Story
Overview
Fathom is the AI notetaker that thousands of people start using every month. Its success team onboards every new user with Saltfish, helping them experience the product instead of just reading about it. We brought that story to life with Saltfish through Michelle Dizon, Head of Scale Success and Customer Education at Fathom, in a customer story film shot on location in San Francisco.
Approach
Fathom is inherently an AI notetaker, as Michelle puts it, but the company goes far wider and deeper than that. Its success team has one job. Make sure every new user understands what Fathom can actually do, before they give up. That is where Saltfish comes in, and that is the story Saltfish asked us to tell.
We planned the film with Saltfish before anyone booked a flight, so the message was set before the camera turned on. The shoot happened on location in San Francisco. A sit-down interview with Michelle Dizon in a brick loft full of daylight we rented. The Fathom and Saltfish teams working together on a rooftop above the city. Close details of the product in use.
Back home we cut the film, graded the colour, added the product screens and subtitled every line so it works with the sound off in a LinkedIn feed. One team handled the whole production, from the first planning call to the final delivered cut.
Results
Saltfish got a clean, honest case study film they now use everywhere they sell. In outreach, in ads and in email, to reach more companies in the same vertical. Michelle explains on camera how Fathom tested Saltfish against its old onboarding, saw a clear winner and rolled it out to every new user. A real customer saying what a sales deck never could.
Client Review
Few customers have shaped Saltfish the way Fathom has. So earlier this year I flew to SF to shoot this with the team at Adsome. Really proud of this one and grateful to be part of it.
Simon Blackman
,
Co-Founder at Saltfish
