Fathom AI Notetaker
Customer Story
Overview
Fathom is the AI notetaker, and its success team onboards every new user with Saltfish. Saltfish asked us to tell that story through Michelle Dizon, Head of Scale Success and Customer Education at Fathom, so we shot it on location in San Francisco.
Approach
We planned the film with Saltfish before anyone booked a flight, so the message was set before the camera rolled. On location we filmed a sit-down interview in a daylight loft, the two teams working together on a rooftop and close shots of the product. Back home we cut, graded, added product screens and subtitled every line so it works with the sound off.
Results
Saltfish got an honest 76 second customer story that it now uses in outreach, ads and email. Michelle explains how Fathom tested Saltfish against its old onboarding, saw a clear winner and rolled it out to every new user.
Client Review
Few customers have shaped Saltfish the way Fathom has. So earlier this year I flew to SF to shoot this with the team at Adsome. Really proud of this one and grateful to be part of it.
Simon Blackman
,
Co-Founder at Saltfish
