Smash into Pieces
Music Video
Overview
Smash Into Pieces is a global rock act with a loyal fanbase and a strong visual identity. The goal was to turn a landmark show at Gröna Lund into a music video that fans would replay and share.
Approach
We designed for two goals at once. A hero version that carries the full performance feeling and a family of edits that open fast on mobile. We mixed crowd angles with tight performance shots, then cut with a steady rhythm that respects the track. Color and contrast matched the band’s established style so everything felt like one world.
Results
Fans reacted with love. Saves and shares lifted. Comments focused on the visuals and the connection with the crowd. The video traveled well in short formats and kept momentum for upcoming releases.
