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Event & Tour Marketing

Plain-language guides to selling concert and tour tickets with Facebook and Instagram ads: creative, targeting, budgets and tracking, for promoters and artists in Europe and the US.

Tour Marketing Local Ad Creative Variants for Every City
Event & Tour Marketing11 min

Tour Marketing Local Ad Creative Variants for Every City

Facebook Ads for Festivals Before and After the Onsale
Event & Tour Marketing12 min

Facebook Ads for Festivals Before and After the Onsale

How to Plan a Tour Ad Budget Per City for Every Show Date
Event & Tour Marketing12 min

How to Plan a Tour Ad Budget Per City for Every Show Date

How to Promote an Event With Paid Social Step by StepFilm
Event & Tour Marketing11 min

How to Promote an Event With Paid Social Step by Step

Theatre Marketing for Touring Productions Town by Town
Event & Tour Marketing12 min

Theatre Marketing for Touring Productions Town by Town

Concert Marketing Agency vs DIY and When to Switch
Event & Tour Marketing14 min

Concert Marketing Agency vs DIY and When to Switch

How to Sell More Concert Tickets in Sweden With Meta Ads
Event & Tour Marketing12 min

How to Sell More Concert Tickets in Sweden With Meta Ads

How to Advertise a Multi-City Tour on Facebook City by City
Event & Tour Marketing12 min

How to Advertise a Multi-City Tour on Facebook City by City

Return on Ad Spend for a Tour: A Simple Guide for PromotersFilm
Event & Tour Marketing7 min

Return on Ad Spend for a Tour: A Simple Guide for Promoters

Concert Marketing Plan: What to Put in It and When to Write ItFilm
Event & Tour Marketing11 min

Concert Marketing Plan: What to Put in It and When to Write It

What to Do When a Concert Is Not Selling Tickets
Event & Tour Marketing12 min

What to Do When a Concert Is Not Selling Tickets

Concert Marketing Agency: What One Does and What It CostsFilm
Event & Tour Marketing7 min

Concert Marketing Agency: What One Does and What It Costs

Concert Marketing: A Complete Guide for Promoters and ArtistsFilm
Event & Tour Marketing10 min

Concert Marketing: A Complete Guide for Promoters and Artists

What to Film at a Concert So the Video Sells the Next Show
Event & Tour Marketing11 min

What to Film at a Concert So the Video Sells the Next Show

Concert Marketing Video: Every Video a Tour Needs From Announcement to Last Tickets
Event & Tour Marketing11 min

Concert Marketing Video: Every Video a Tour Needs From Announcement to Last Tickets

Facebook Ads vs Google Ads for Selling Concert TicketsFilm
Event & Tour Marketing12 min

Facebook Ads vs Google Ads for Selling Concert Tickets

Google Ads for Concerts and Tours: A Plain Guide
Event & Tour Marketing11 min

Google Ads for Concerts and Tours: A Plain Guide

How to Sell Out a Concert: Ads, Timing and What Works
Event & Tour Marketing11 min

How to Sell Out a Concert: Ads, Timing and What Works